Top Secret: 4 SEO Tricks Google Doesn’t Want You to Know

We all know that SEO matters. What we don’t know, however, is what Google is hiding. Continue reading to learn four secrets that search engines are desperate to keep under wraps.

Good morning, online business owner. Your mission, should you choose to accept it, is to conquer search engines, namely Google, to make your site rank higher than your competition.
Here’s your top secret dossier for this not-so mission impossible:

Secret #1: Meta tags and descriptions are Google garbage

Back in the old days (circa 2000), meta tags, particularly meta keywords and meta descriptions, were draped in gold. These pieces of HTML told search engines exactly what a site was about, which led to high rankings for some pretty crummy sites.
As search algorithms became more complex, the relevance of meta tags quickly faded. In fact, Google now completely ignores your meta description and doesn’t care about your meta keywords, either.
Thus, don’t spend too much time worrying about your meta tags; Google doesn’t.
Caveat: Although your title tag isn’t technically a meta tag, it’s still important to Google. And while Google doesn’t care about your meta descriptions, it’s still helpful to your readers.

Secret #2: Links help, but powerful links are crucial

It’s no secret that link building is an important part of any SEO strategy – but what Google isn’t telling you is this: the real trick is getting powerful links.
For example, if you work to get 100 links to your site from a bunch of no-name bloggers, you’ve definitely done yourself an SEO favor. But if you secure just one link from a powerful site like The Huffington Post, you’ve got one heck of a boost.
In other words, it’s all about quality, not quantity.
Thus, continue to work to gather as many quality links as you can instead of fighting for every link possible. (Trust me, Google likes to watch you struggle here.)

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